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Why Storytelling Is The Essence Of A Great Marketing Strategy
Before I became a technology marketer, I spent 10 years in the publishing industry running bit-tech.net, where we wrote about bleeding edge technologies as they were being announced to the world. With...
View ArticleHow To Leverage Content To Humanise Your Business
Over the last several years, we have been a part of the biggest shift in the way people communicate in a generation – possibly since our grand parents were the same age as we are now. With the help of...
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Why Slack’s New York Times Ad Is A Stroke Of Marketing Genius
For those who don’t follow the tech industry very closely, Microsoft has just announced its competitor to Slack, Microsoft Teams. This is a big deal. However, what’s most interesting from my...
View ArticleWhy Facebook’s Messenger Day Is Another Big Headache For Snapchat
Facebook has just rolled out Messenger Day – the latest attack on Snapchat’s core capabilities from team Zuckerberg. Although Messenger Day is just getting started, it already does much of what...
View ArticleHow To Test Product/Market Fit In Any Business
Depending on which marketing “expert” you speak to, you’ll get many different answers to finding the best way to validate your assumptions and test for product/market fit in your business. I’ve seen a...
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Why A Focus On Total Addressable Market Is Forcing Your Business Into A...
Most businesses won’t admit it, but nearly all are guilty of taking money from whoever is willing to give it to them. They forgo the prospect’s needs and focus on their own – they need to hit the...
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What Is The 4Ps Marketing Mix?
The 4Ps Marketing Mix, or 4Ps of Marketing, is a foundation model in marketing. It represents four broad levels of interconnected but independent variables. They are Product, Price, Promotion, and...
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What Are The 4Cs Of Marketing?
In 1990, Robert Lauterborn proposed an alternative to the 4Ps Marketing Mix, known as the 4Cs of marketing. The 4Ps Marketing Mix is a business oriented model, which includes product, price, promotion...
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How To Use SWOT Analysis To Examine Your Business
When you’re in your business every day, it’s often hard to take a step back and look at the bigger picture. However, not looking at the broader landscape can cause serious or even fatal problems for...
View ArticleFive Steps To Perfect Product Positioning Against Your Competitors
Positioning is the art of differentiating your product in the mind of your prospect. Often, it’s referred to as product positioning but it does not involve doing anything to the product itself. In...
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